1. Making Contact: Obviously for an interview it is crucial to get to first-hand contact with the interviewee. The first things to consider are the methods in which you will contact them- start with the most personal (yet convenient) methods- meeting with them, then if that is not an option- telephone, email, and then finally mail if the former are not available options. Meeting with them is great because you can not only listen but observe gestures, both of which give you more perspective on the ideas you're searching for.
2. When making your list of questions, create many possible branches, as you're probably not even going to use most of them. This is alright though, as interviews are supposed to be conversations*** not surveys being completed. This will create more synergy with you and the interviewee, allowing a more comfortable setting and thus a more flowing and efficient conversation.
3. Survey Design: Surveys shouldn't be too long, as should be kept short (6-7 questions max). Also it's important to remove all bias from the questions, as they will skew the data. In addition, it should be clear and concise with instructions. The person(s) taking the survey should know exactly what is being asked of them, if they are confused it will also affect the data. Avoid loaded questions that include presumptions into them, as well as vague questions that (as stated before) would confuse the reader(s).
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